No matter how skilled and knowledgeable you're as a speaker, there are just some topics in your niche that are less profitable than others and conversely, there are some topics that will rake in more dollars than others. Here are a few tips to help you unearth the topics designed to lay golden eggs through your seminars.
A. Earn More From Your Area Of Expertise
Consider: Stephen King and JK Rowling are both famous and successful authors, but guess who you're going to listen to if you want to write a horror novel? A combination of knowledge, skills, experience, and personality makes certain topics more profitable for you than others. You should know what these topics are and find ways to improve so you can continue being the best and earning the most from these topics.
B. Latest Trends Yield Greater Returns
Think of what's currently making waves in your target market. If you're mainly catering to mothers, housewives, and women who are generally aged 40 and above and live in the suburbs, you should look to ways of connecting your seminars to the latest issues affecting them. Think Desperate Housewives, online protection for kids, and maybe even same-sex marriages. You need to be constantly alert for the issues that strongly affect your target market, regardless of whether it elicits a favorable or unfavorable reaction from them.
C. Use The Calendar As The Guide
What's happening now? Is it just a couple of weeks away from Christmas? Then you should take advantage of that and think about what kind of seminar topic you are able to introduce and connect to Christmas. Is it summer? What is there in summer that you are able to relate to the kind of topics you usually discuss?
D. Promises For A Better Future
People love to find out how they can improve themselves, earn more money, and make their future brighter generally. Your seminars have better chances of selling out if you are able to find a way to convince people that you're offering them a chance to have a nicer future to look forward to.
E. Study The Competition
Finally, we boil down to the competition. You're not being asked to copy them. Well, not totally, at least. But look at your competition. Who's currently enjoying sold-out crowds with their seminars? What similarities do their seminars have in terms of the topics they're discussing? Now, consider those similarities: can you think of something that's directly related to those topics but presenting contrasting or varying elements at as is time? If the hottest topic today is health and diet, with most speakers focusing on the benefits of vitamins, what if you talk about the risks of taking vitamins or the consequences of not taking vitamins?
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